Advertising is made much easier these days thanks to rapid advancements in technology. You could promote your job ads locally or even internationally according to your unique needs. No one method is superior to others, but as a general rule, it is better to promote your ads through as many channels as you can in order to cast a wide net and find the best candidates. That being said, here are some ways you can promote your job openings:
Newspapers may be a dying species, but they are certainly out there and there are still people reading them daily. Local newspapers have the advantage of letting candidates apply to your job opening with the secure knowledge that they will already have a place to stay and they are familiar with the area. This way they are less likely to rethink their decision to apply for logistical reasons. Pick a page that makes it easiest for readers to see your ad and write engaging postings.
2. Online job sites
There are websites out there today that provide employers and employees alike with a chance to connect like never before. Platforms like Indeed and Glassdoor are changing the way we find employment today due to the ease of online application with the click of a button. They allow employers to specify the type of keywords that will make their ads appear and will get more people looking at their job opportunities. The best part is these websites often offer their services for free, or if not, then at a cost that is worth the price due to the reach that it provides.
You can also post job openings on social media. Using the various channels that your company is active in is a nice and low-cost way to let people know you are hiring. This method also allows you to add various links that will take your audience to an online application page or to read more about the job descriptions. However, this method works best only when you have a large following and when you are regularly active on those channels.
When writing job ads in the Bay area, make sure you adhere to PERM advertising requirements to avoid any unwanted encounters with the law. Keep an open mind and try out creative ways to get the word out about your job vacancy. Some people might prefer print while some others will know about job openings from word of mouth. Diversify your methods and you are sure to find hidden gems in your pool of applicants.