Nationwide PERM Advertising Services

Email us today for more information or call Jeremiah Bach, Advertising Director, at 209-343-1925 to get a quote.


An Experienced PERM Advertising Agency Since 1987
PERM recruitment can involve multiple advertising sources, strict timelines and extensive documentation. Managing these details across different newspapers, websites and government systems can quickly become time-consuming.
Ad Club has provided recruitment advertising services since 1987. Our experienced account representatives work with immigration law firms and employers nationwide to make the PERM advertising process more organized, efficient and cost-effective.
When you work with Ad Club, you receive one knowledgeable point of contact to help coordinate your campaign and keep your placements moving according to the schedule supplied by you or your legal counsel.

Why Immigration Attorneys and Employers Choose Ad Club
Nationwide PERM advertising placement
Experienced, dedicated account representatives
Relationships with thousands of newspapers and media vendors
Competitive pricing with no hidden agency fees
Optional direct billing to the employer or law firm
Assistance preparing and reviewing advertising copy
Coordination of print, online, SWA, radio and other placements
Prompt collection of tearsheets and proof-of-publication documents
Responsive support when deadlines or publication issues arise

What Is PERM Advertising?
PERM advertising is the recruitment process an employer generally conducts before filing an Application for Permanent Employment Certification with the U.S. Department of Labor.

The purpose of this recruitment is to test the U.S. labor market for able, willing, qualified and available U.S. workers for the offered position. The employer must conduct the required recruitment, consider applicants appropriately and retain supporting documentation.

The exact recruitment requirements depend on factors such as the occupation, job location and applicable PERM provisions. Employers should work with qualified immigration counsel to determine the requirements and schedule for each case.
Ad Club does not provide legal advice. We work from the advertising instructions approved by the employer and its immigration counsel and help execute the required media placements accurately and efficiently.

PERM Advertising Requirements
Under the basic labor certification process described in 20 CFR § 656.17, recruitment for many PERM cases includes mandatory steps. Professional occupations also generally require three additional recruitment steps.

State Workforce Agency Job Order
A job order is generally placed with the State Workforce Agency serving the area of intended employment for a period of 30 days.
Every state operates its system differently. Ad Club can assist with the placement process and help navigate individual state procedures. When employer credentials are required, using the employer’s existing account may help prevent avoidable delays.

Sunday Newspaper Advertising
PERM recruitment generally requires advertisements in two different Sunday editions of the newspaper of general circulation serving the area of intended employment that is appropriate for the occupation and workers likely to apply. For a rural area without a newspaper that publishes a Sunday edition, the applicable regulation provides for use of the edition with the widest circulation in the area of intended employment.

Ad Club works with newspapers throughout the country and can help identify available publications, obtain rates, schedule the advertisements and collect the resulting tearsheets or proofs of publication.

Additional Recruitment for Professional Occupations
For professional occupations, employers generally select three additional recruitment methods from the options identified by the Department of Labor.

Depending on the case and instructions from immigration counsel, these may include:
Job fairs
The employer’s website
A job-search website other than the employer’s
On-campus recruiting
Trade or professional organizations
Private employment firms
An employee-referral program with incentives
Campus placement offices
Local or ethnic newspapers
Radio or television advertisements

Ad Club can provide pricing and placement assistance for many of these options, including job-search websites, professional journals, campus resources, local or ethnic newspapers and radio advertising.

What Must a PERM Advertisement Include?
Newspaper and professional-journal advertisements used in the basic PERM recruitment process must satisfy the applicable content requirements of 20 CFR § 656.17(f).
Among other requirements, an advertisement must generally:
Identify the employer
Tell applicants where or how to submit a résumé or application
Describe the position sufficiently to inform U.S. workers of the job opportunity
Identify the geographic area of employment with adequate specificity
Disclose applicable travel requirements
Avoid stating a wage below the prevailing wage
Avoid including duties or requirements that exceed those listed in the PERM application
Avoid offering wages or employment terms less favorable than those offered to the sponsored worker
Consistency is important. Job titles, duties, requirements, locations, travel obligations and application instructions should be reviewed carefully before advertisements are submitted.

Ad Club provides an experienced second set of eyes and can identify potential inconsistencies or missing information before placement. Final approval of the advertising language and legal strategy remains with the employer and its immigration counsel.

Our PERM Advertising Services
Newspaper Advertising

We obtain quotes and coordinate advertisements with newspapers of general circulation throughout the United States, including publications serving rural and less-populated markets.

Our team can assist with:
Publication research
Rate comparisons
Advertising schedules
Ad sizing and formatting
Submission to the newspaper
Proof review
Tearsheets and affidavits of publication

State Workforce Agency Job Orders
Ad Club can assist with 30-day State Workforce Agency job-order placements. We help gather the required information, work through state-specific posting procedures and document the scheduled posting dates.

Online Job Postings
We offer online recruitment options that may be used as an additional recruitment step when approved by the employer’s immigration counsel.

Our team can arrange postings through RecruiterNetworks.com and other requested job-search websites and provide documentation of the placement.

Professional and Trade Journals
For qualifying positions or additional recruitment efforts, Ad Club can research and coordinate advertising with professional organizations, trade publications and industry-specific journals.

Local and Ethnic Newspapers
When a local or ethnic publication is selected as an additional recruitment method, we can identify available publications, obtain pricing and manage placement and documentation.

College and Campus Advertising
Ad Club can help research available college career centers, campus placement offices and institution-specific job boards for appropriate positions.

Radio Advertising
We can obtain quotes from radio stations, coordinate the approved advertising script and request written confirmation of the dates on which the advertisement aired.

Documentation and Tearsheets
Following publication, Ad Club follows up with vendors to obtain the available placement documentation, which may include:
Newspaper tearsheets
Proofs of publication
Affidavits
Dated website screenshots
Posting confirmations
Radio affidavits or broadcast confirmations
Invoices identifying publication and placement dates

Documents are provided to the employer or law firm for review and retention with the PERM case records.

How the Ad Club Process Works
1. Send Us the Case Information
Provide the employer name, job title, job location, proposed advertising language, desired recruitment methods and requested schedule.
2. Receive Your Customized Quote
We research the appropriate market and provide available media recommendations, pricing and proposed placement dates.
3. Approve the Advertising Plan
The employer and immigration counsel review and approve the advertising language, media selections and schedule before placement.
4. We Coordinate the Placements
Ad Club submits the approved advertising to the selected newspapers, websites, state agencies, journals, radio stations or other media sources.
5. Review Proofs When Available
When a publisher supplies a proof before publication, we review it against the approved order and obtain client approval when required.
6. Receive Your Documentation
After the campaign runs, we collect the available tearsheets, affidavits, confirmations and other documentation and send them to the designated contact.

PERM Advertising Timelines
Timing is one of the most important aspects of a PERM recruitment campaign.
Under the basic recruitment provisions, required recruitment is generally conducted at least 30 days—but no more than 180 days—before the PERM application is filed. Additional timing rules apply to professional-occupation recruitment steps. Publication schedules, newspaper deadlines, holidays, state processing procedures and unexpected vendor delays can all affect a campaign. Beginning early gives the employer, immigration counsel and advertising agency more time to address availability or scheduling issues.

Ad Club schedules placements according to the dates and instructions approved by the client and its immigration counsel. Because filing strategies and individual cases vary, all legal deadlines should be confirmed by qualified immigration counsel.

How Much Does PERM Advertising Cost?
PERM advertising costs vary based on several factors, including:
The location of the offered position
The newspaper serving the area of intended employment
The length and size of the advertisement
The number of Sunday editions
Online, journal, campus or radio selections
Publisher production and affidavit charges

Newspaper rates can differ significantly from one market to another. Ad Club researches available options and provides an itemized quote before the advertisements are placed.

Because we have established relationships with newspapers and recruitment vendors throughout the country, we can help clients evaluate their options while keeping the applicable recruitment instructions in mind.

Why Use a PERM Advertising Agency?
A PERM campaign may involve several vendors, different insertion deadlines and multiple forms of documentation. Handling every placement separately can create extra work for attorneys, paralegals, employers and HR departments.

Working with Ad Club gives you one central contact for the advertising process. Instead of contacting newspapers, job boards, colleges, journals and radio stations individually, you can send the case information to our team and let us coordinate the approved placements.

Our goal is simple: reduce the administrative burden, provide responsive service and make it easier for you to manage PERM recruitment campaigns nationwide.

Frequently Asked Questions
Does Ad Club provide legal advice?
No. Ad Club is a recruitment advertising agency, not a law firm. We coordinate advertising based on the instructions approved by the employer and its immigration counsel. Questions about legal requirements, applicant evaluation, filing deadlines or case strategy should be directed to qualified immigration counsel.

Can Ad Club place PERM advertisements anywhere in the United States?
Yes. We work with newspapers and recruitment media throughout the United States. We can research options based on the area of intended employment and the instructions provided by the client or immigration counsel.

Can you identify the appropriate Sunday newspaper?
Yes. We can research newspapers serving the area of intended employment and provide available publication information and pricing. The employer and its immigration counsel make the final determination regarding the publication used for the case.

Can you help prepare the advertising copy?
Yes. Our experienced team can help format the copy for the selected publication and review it for completeness and consistency with the information supplied to us. The employer and immigration counsel must approve the final language before placement.

Do all PERM cases require two Sunday newspaper advertisements?
Two advertisements in different Sunday editions are generally part of the basic recruitment requirements for professional and nonprofessional occupations under 20 CFR § 656.17. The regulation contains exceptions and alternative provisions for certain situations, so the requirements for each case should be confirmed by immigration counsel.

Do professional occupations require additional recruitment?
Under the basic process, professional occupations generally require three additional recruitment steps selected from the methods listed in 20 CFR § 656.17(e). Immigration counsel should determine which methods are appropriate for a specific case.

Can Ad Club assist with SWA job orders?
Yes. We can assist with State Workforce Agency job-order placement. Requirements and account procedures vary by state, and employer participation or credentials may be necessary in some jurisdictions.

What documentation will we receive?
Documentation depends on the advertising medium. It may include tearsheets, publisher affidavits, proofs of publication, dated screenshots, posting confirmations, radio broadcast confirmations and itemized invoices.

How quickly can I receive a quote?
We strive to respond promptly. Timing depends on the market and how quickly individual publications or media vendors provide current rates and scheduling information. Urgent requests should be clearly identified when submitted.

Can Ad Club bill the employer directly?
Yes. Optional direct billing may be available when a law firm prefers the employer to receive and pay the advertising invoice.

Put Nearly Four Decades of Recruitment Advertising Experience to Work for You
Ad Club has helped employers and advertising clients navigate recruitment media since 1987. Whether you manage an occasional PERM case or coordinate a large volume of immigration recruitment, our team is ready to help.

Let us handle the advertising details so your team can remain focused on the case.

The information on this page is provided for general informational purposes and is not legal advice. PERM requirements and case strategies should be reviewed with qualified immigration counsel.