Have you ever designed a job ad, sent it out all over the place, and then found that it flopped?
Have you been looking to recruit top-level professionals in the legal, health care or educational field, but just can’t seem to find the right candidates in the Bay area?
If you’ve been struggling with recruitment advertising using digital, you’re not alone, and it’s not surprising. There are some very specific skills and techniques that you need to employ in order to ensure that your ads are finding the right people.
Here are a few things that professional ad companies do to ensure that your job ads are seen.
They Find the Best Deals on Newspaper Ads
Paper ads can still be useful for finding serious and qualified candidates who are established in their field—in part because it’s typically the older generation that tends to read newspapers. So using this as a complement to digital ads can be quite effective. But finding an affordable place on your own isn’t.
They Find Passive Candidates
Trade journals and social media marketing are two examples of ways that professional companies use to ensure that your job ad gets under the right set of people. This includes people that may not even be looking for a new job – passive candidates. Passive candidates are sometimes great to find because they are making the choice on their own rather than “looking” for work and feeling desperate.
Better Search Engine Rankings
Professional ad companies understand the ins and outs of internet marketing. They will be able to set up your ads using SEO and SEM strategies that ensure that your ad makes it to the top of Google. They are likely to offer this in the format of a special package that includes a range of specialty internet marketing services.
Find a Fresh Perspective
Sometimes we get stuck in our ways when we’re used to doing things the same way for years and years. Hiring an expert third party to cover recruitment activities can be incredibly useful to just get you to see the hiring process differently. Perhaps they will be able to show you something you’re missing in the actual ad or the advertising strategy.
Hiring an outside company for your job ads is just a good idea as they will always be able to find a new strategy, a new angle, or a new way of looking at recruitment. It not only will save you time, but will ensure fair and adequate job hiring practices when it comes to legal hiring manners.
If you’re looking to ensure that your recruitment advertising is legally sound and you’re in the Bay area, consider hiring a local company to handle all of your ad copy and marketing needs.