As the largest current generation, Millennials have caused quite the shift in traditional workplace environments. Despite what many may think, Millennials aren’t judging Bay area firms on the amount of ping pong tables they have in the break room. Above all, this generation is looking for an employer who understands their values and views them as individuals – not just numbers. Here are a few ways to appeal to Millennials as an employer.
Flexibility is Key
As a whole, Millennials believe their productivity should be judged by the end result of their work and not by the amount of office hours they punch in. Because of this mindset, work environments that allow this generation to work from remote locations and take time off when necessary are especially appealing.
Community
While this group values the option to work remotely, they also strive for a strong workplace culture. Working in an environment with like-minded individuals is shown to be of high value to this generation – whether in-person or online. While working in an office, workplaces designed to promote community engagement are an effective way to build relationships. For instance, recruitment advertising firms in the Bay area that feature break rooms and sitting areas around the office with comfortable seating may be more appealing than an office designed solely for cubicle work.
Purposeful Work
Millennials are often idealistic in their search for purposeful work. Over other generations, they look for meaning in their career, both in the sense of building on personal skills and contributing to a cause they believe is important. This type of meaning is often found in the approach that management takes in coaching their employees. Taking the time to invest in employees as individuals and understand their personal goals has been effective in increasing loyalty and overall production in the workplace.
Relevant Feedback
In addition to purposeful work, providing timely and relevant feedback is a strong incentive for this generation. Millennials want to feel that their work is appreciated and their skills are being improved on. Giving real-time coaching to employees rather than waiting for annual reviews is shown to keep this generation engaged.
Working with Talented Peers
Hard working employees attract like-minded people. Although this is not only applicable to the Millennial generation, a diverse and talented pool of employees is something that they are aware of and attracted to in their search for employment. In order to keep the bar high, some companies have seen success through strategies such as cross-departmental employee interviews and reviews.
Despite how you feel about the evolution of the workplace, understanding and implementing Millennials’ values can help your company appeal to this demographic.
