Gone are the days of relying on community bulletin board posts, newspaper ads, and flyers to promote your products and services. In fact, chances are, following those methods of promotion won’t get you any results at all. Instead, when it comes to recruitment advertising in the Bay Area, you need to rely on social media and online platforms. Here’s how Instagram can help:
Use Video
Online users are keen to watch movies! Creating short film clips of the job you are promoting, or to encourage job seekers to come to your firm, is a great way to get noticed. In addition to being more animated and interactive, it also helps give a more authentic view of what it is like to work with recruiters or what the types of jobs are available. It can go a long way in making viewers less intimidated by the job hunting process!
Create a Signature Look
As a business, you need to create an account, and when you do, start posting and curating a feed that has a signature look. Make it stand out from other similar agencies or competitors and craft an online branding and marketing strategy that helps viewers immediately know it is you. Whether that is in the photos you use, the way you post, or the captions you attach, getting noticed means being unique.
Target Your Audience
Given that you are likely a specialized agency, seeking to offer services or jobs to particular people, be sure you are targeting the right people. Determine who your audience is and who you want to reach, and then think about how best to get access to that area of the market. For example, if you have a selection of jobs that are for freshly graduated college students, this would require different marketing tactics than if your jobs were for experienced and specialized executives looking for a career change.
Craft Catchy Descriptions
Finally, don’t forget to keep it light, fun, and exciting for the viewer. Searching for a job or considering whether one should use an agency in finding employment is a stressful time for most. Adding some humor and helping take the pressure off of the situation can be a great way to get better results for your company.
While Instagram is all the rage and has many benefits, knowing how to use it to your advantage is the only way it will bring you success. Use these tips and do some further research to learn more about how it can help you and your business, and if it seems like a good fit, set up your account and get started!
