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The latest recruitment advertising and PERM articles from Ad Club.

Trying to Meet Dual Compliance

For many employers, immigration ads in the Bay Area are a way to reach thousands of highly qualified and skilled workers ready to fill jobs. However, placing ads that comply with California and San Francisco statutes on sanctuary issues can be challenging against the backdrop of federal crackdowns in undocumented workers. Knowing how to negotiate…

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Matching Talent with Vacancies

With the San Francisco area economy outperforming most of the nation, recruitment advertising agencies in the Bay Area stay busy. With thousands of jobs being added to the local economy each month, employers are eager to reach new talented professionals across a wide range of industries. In addition, job seekers are looking to the Bay…

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Meeting PERM Compliance is Essential

California and the San Francisco area are known as sanctuaries, meaning they have developed a subset of laws enacted to protect immigrants who may be subject to federal regulations. While states have the ability to fashion their own laws, when those statutes conflict with established federal guidelines, knowing which law to follow is a tricky…

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Tracking the Effectiveness of Recruitment Advertising

Many companies engage in various traditional and digital forms of recruitment communications. Designed to attract new talent and employees, especially in highly specialized or niche industries, their efforts may produce thousands of responses to an ad. However, reaching a thousand wrong candidates can be a waste of time and money while the needed talent is…

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PERM Process Begins Before Hiring

For companies in the San Francisco area who rely on immigrant residents as integral and welcome additions to their workforce, familiarity with PERM is critical. The United States Department of Labor’s Program Electronic Review Management labor certification system includes regulatory provisions that begin while employers are still in the recruiting stage. When companies need qualified…

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