The San Francisco area is on the rise. With a steady economy and increasing employment opportunities, more and more job seekers are turning to recruitment advertising to stake their claim in the Bay Area job market. Reaching over a million local candidates and millions more beyond, traditional and online ads are drawing new talent to area companies.
Human resource professionals have a difficult job keeping up with job creation, expansion, and recruitment. Placing recruitment ads provides a highly visible cross-platform way to reach millions of potential candidates while reducing the amount of time invested in hiring for a handful of positions. In addition to the visibility benefits of recruitment ads, they are also cost-effective, which is something every HR manager appreciates.
On both ends of the hiring spectrum — from job seekers to HR professionals — recruitment advertising is an appreciated and effective tool. It brings the two halves together, meeting individual and company needs. In one of the fastest growing economies in the nation, uniting workers and employers is an important task.
People Still Turn to Ads
For everything from jobs to housing, people across the San Francisco region still rely on various forms of ads to find what they need. Recruitment advertising in the Bay Area helps to fill thousands of new jobs every month in a growing economy.
Ads play an important role in conveying information to the public. They reach a wide audience of readers, but can also be tailored to target a very specific group of people. For job seekers, employment advertising carries messages about an area’s potential and opportunity.
One thing that job seekers pay close attention to in recruitment ads is the detail and language. They are information hungry and want to know more than the basics of an opportunity. Active job seekers look for:
- Company information that conveys a sense of stability in the market. They want to know what the company represents, how long they have been in business, and that they have a solid reputation in their industry. Each of these reassures job seekers that the opportunity is worth pursuing for long-term benefits.
- Advancement and salary information. Choosing to pursue a particular opportunity must have a payoff or benefit and readers want to know what that is for them.
- A sense of corporate culture. Potential candidates want to feel good about a choice and want working in a new job to be rewarding.
Recruitment advertising, in the Bay Area or anywhere, is only as effective as the information it conveys. Human resource managers must appeal to job seekers with the information they want. Converting readers to candidates means sharing. When talented and skilled professionals see what they want advertised, it is more likely to result in a successful union of employer and employee.