With more and more companies providing jobs locally and for foreign workers, the competition to land the best millennial hires has become a lot harder. Moreover, millennials think differently compared to the older generation. Most of them want to be part of something that serves the common good instead of just earning big bucks for a 9-5 job. Still, earning big bucks is a huge bonus but most of them would want to work for a purpose. So, this is where the challenge comes in. If you want fresh talents from those locally to millennials from outside the country, you need to dip your toes in the pool of millennial job seekers and have effective immigration ads in the Bay Area and elsewhere. If you want to be successful in attracting millennial job seekers, you must do the following.
1. Think like a millennial
If you want to attract millennial applicants, you need to think like them. You should know what they like so you can offer it to them. You need to define this well in your company objectives. If a millennial applicant doesn’t see something meaningful for their future with your company, they might not go for it and that can be a huge missed opportunity. You also need to reflect these objectives in the products and services that your company offers. If you are making false statements in your objectives, potential hires can quickly see that and that won’t be good for your company. Since you are already thinking like a millennial, you also need to communicate to them in a way that is relevant to them so you can get your message across clearly.
2. Have a plan
It is important to have a plan that you can follow when launching your job ads targeted for millennials. The plan needs not to be super complex but it should be complete. It should contain important information in every step that you want to undertake. It should also contain descriptions of the strategies that you want to set in motion once your recruitment campaigns become active. If possible, include a budget for every detail in your plan.
3. Launch meaningful messages
In order to create meaningful messages that millennial job seekers can relate to, you need to get to know them. This way, you can customize messages depending on who your recipients are. Job seekers have different priorities and you need to hit those priorities in your messages so you can truly reach them. For instance, one job seeker may want to know the benefits of working for your company so you need to customize your message that highlights those things. On the other hand, another job seeker may want to know how they can do good for the world while working for you so you need to come up with a message that shows details about that.
4. Execute your plans
You have your plans and you have your messages so it is time to really interact with millennial job seekers. You need to execute those plans and send those messages out to potential hires. While doing this, don’t forget to collect data from every execution so you can fine-tune your plans next time around.