Whether you are doing a rigid PERM advertising campaign or a good-old local recruitment in the Bay Area, you need to know the following tips to make sure that you are launching an effective strategy. You wouldn’t want to spend your efforts on a recruitment strategy that won’t work. So, you need to use the full capability of the internet to find the best talents even without getting off your computer.
Online, there are many ways how you can launch an effective recruitment campaign that gets you the right people. You can use your website, job sites, and social media channels for this. Here are some things you should do to recruit the best people effectively:
1. Use a chatbot to interact with your followers
It greatly helps if you read and respond to every relevant message and comment that comes from your followers. When you post something on social media, try to respond to the comments of your followers. If they have questions, make sure to shed some light about their inquiries. If they send you a message, try to respond to it as soon as possible. To make this a lot easier, then you can use a chatbot. Even if the responses of a chatbot is auto-generated, it helps handle the timeliness of your response. If there are things that your chatbot cannot handle, then that is the time when you manually respond to your followers.
2. Use visual content
In the past, content is mainly in the form of written stories. At present, with the deluge of content, it pays to be more visual. A photo or a video can express more than a written story. Oftentimes, it is the chosen media consumed by most online users because it is easier to digest and it often takes less time to fully understand. Additionally, photos and videos are more entertaining. Therefore, if you want to be effective, add a mix of both kinds of content in your strategy.
3. Ask questions
Your content doesn’t have to come solely from you. One strategy you can do is to ask your followers about things relevant to your business and your recruitment campaign. The information that you can collect from this is called user-generated content. You can re-use this content by creating a separate story that other people can read about. This way, you give your followers a platform to express themselves while trying to diversify your content for your recruitment process. Through this, you would also know what improvements can be done in your business to have more satisfied employees.
4. Express gratitude
You can’t say thank you enough to your followers so make sure they know that you are truly thankful for having them. When you post something online and they respond, thank them whenever necessary. When they reach out to you via direct messages, thank them as well.