There are many features that you may want to consider honing in on for job advertisements today to help draw better candidates. Depending on the nature of your industry or work, you may want to consider highlighting certain factors that don’t necessarily have to do with skills or experience.
Here are a few ideas to help you to improve the effectiveness of job placement ads.
Look Beyond Hard Skill Sets
There may be features about your company that you don’t know are excellent bonuses—maybe it’s the awesome cafeteria food, maybe it’s the extra health care benefits, maybe it’s a “Flexible Friday” type policy, or perhaps it’s that your employees love the social atmosphere.
The point is that, at least for some companies and workers, company culture has a lot ot do with how engaged and satisfied your staff is.
Hone in On Key Selling Points
Get specific and concrete about what you want in an employee, what they are looking for when they come to you, and then base your ad strategy from there. You need to be clear on what you have to offer even from the very moment you create and post your ad.
Develop a Targeted Ad Strategy
Where are you posting your ads? How are they being seen? Who is actually seeing them? These days there are so many options that it can feel overwhelming. The good news is that these days it’s inexpensive to hire a company that specializes in ad copy and marketing to help you craft a strong strategy.
Have a Candidate Persona
This is just like creating a customer avatar and should be reconsidered every few years (or more often, if hiring isn’t working well) in almost any case. You may think you want a certain type of person to fill the job, but if what you’ve done in the past isn’t working, it may be time to reconsider. Perhaps your company has grown and shifted and it’s time to figure out a new type of “persona” to base your hiring on. This may also mean considering the current labor markets and demographic trends, such as the availability of older adults or millennials.
Testing and Measuring Success
If you aren’t clear on your recruitment goals, how are you going to attract the right people? Always check in and get a second opinion about how you’re doing with your recruitment advertising, and hire outside experts to help in any capacity when possible.
If you need help with your digital marketing recruitment, there are plenty of qualified advertising firms in the Bay area to help you find the best employees.