It’s happened: companies have posted an open job position only to find that people don’t apply or that they don’t get applicants with the desired skills. Just because a business posts recruitment ads in the Bay Area, that doesn’t mean the candidates will come.
Like any other online posting on the internet, a job posting has to be found. There are thousands of jobs posted online at any time and standing out from the crowd is important. Not only that, but it’s also important to have a clear description of exactly what the company is looking for in an employee. Below are a few things to add to an advertisement to attract potential employees.
1. A Killer Job Title
This will be the first thing that potential appliers see when browsing jobs. In essence, the title will need to list the position and a few things that make the job appealing to applicants.
While being conservative isn’t a bad plan, it also needs to be descriptive. Write something that entices a person to click the link for more information. Companies only have a few seconds to grab a reader’s attention, so do it with the title.
If the business decides to get a little creative, that is okay too, but don’t make it too abstract or too crazy that people think the business might not be credible. Keep it fun and engaging, and hopefully it will attract the right people to learn more about the position.
2. An Exciting Introduction
Once the person has clicked on the title to learn more about the job, it’s important to keep them interested in reading. The introduction needs to explain what about this job the person will find exciting.
3. Company History
This is the trickiest part of the job posting. Companies want to put in enough information so that the applicant is informed, but not so much that they get bored and move on to another job posting. Keep it simple and entertaining. Let people know how long the business has been running, tell them if there’s any interesting or fun clients they’ll get to work for. If the company has won awards, share that information.
Again, keep the recruitment ads in the Bay Area exciting and interesting. If the business can’t be talked about in this manner, people might not think it’s a fun place to work and won’t apply.
4. Sell the Position
Inform applicants about a few of the duties they’ll be expected to perform at this position. Don’t try to put in everything because that might make the list too long and you may lose the potential employee. Also use this area to describe what kinds of perks and benefits they’ll get working here.
