Finding qualified help no longer as simple as just placing an ad in the newspaper and having interested candidates show up on your doorstep with a resume.
All job recruitment is heavily directed by internet traffic these days, and whether you love it or hate it, this fact is here to stay. Everyone is recruiting online nowadays, so having a good understanding of what it takes to run a solid internet marketing campaign is crucial for your business success.
Here are a few reasons why an internet marketing campaign can boost your potential for finding the right candidates.
Total Market Coverage
The workforce today is so specialized that you have to turn to the internet to do your hiring – there’s almost no choice. Internet advertising can help you cover all of your bases in the Bay area and well beyond (if you’re looking nationally or internationally) to find the most qualified employees.
Everyone is online these days and many people are doing at least part of their work in a remote or mobile context. Everyone is connected on different devices while they’re on the move. When you’re immersed in an online world, and when you optimize your website to be responsive, people are going to see you everywhere.
Testing and Measuring
Again, just like any other digital marketing strategy, you’re able to measure and compare outcomes when you have a digital marketing plan in place. For instance, incorporating Google Analytics, SEO, and SEM strategy can help you to understand your market base when it comes to recruitment advertising. Having a solid basis for these things can help you watch and analyze traffic to target your ads optimally.
Internet marketing is extremely low-cost. Investing in a third party company to undertake your advertising copy is going to get you further but cost far less than, for instance, a traditional large-format newspaper ad. In other words, internet marketing is a much more affordable option than what used to be the cost of running a newspaper ad.
Companies that are experienced in running internet marketing campaigns have the knowledge and tools in place to develop a highly targeted campaign. Just like any other type of campaign, you want your job posting to reach the right people. It’s much easier these days to target and track traffic and engagement with internet marketing.
If a digital marketing strategy is not yet part of your company’s hiring strategy, it should be. Find a qualified company to take care of your recruitment advertising in the Bay area today.