Companies that are trying to get more quality talent to work for them need to advertise, in the same way as they would it were customers they were trying to reach. The exact way to go about this isn’t the same, but at the end of the day, it’s about targeting the right audience, creating materials that appeal to them and using outreach to get them out there. It may sound easy on paper, but it’s something that many small businesses struggle with every day. At some point, you may want to throw your hands up and ask why you don’t get people to work on for this. However, creating an internal advertising team leads to its own issues.
One problem to start is the fact that you need to find a way to pay whatever new talent that you bring on to work on for advertisement. You would be shocked to realize what it costs to retain key advertising talents like marketing managers and social media managers. A lot of companies need advertising to raise their profiles, but depending on budgets, there may not be the money to pay for good talent in this area. If you try to go for cheaper talent, your advertising materials may not be up to snuff to compete with other companies. You also need to be able to pay for the tools that they need to do their jobs.
If you try to go the cheaper route and go for the lower-charging freelancers, you’re essentially rolling the dice. There’s no guarantee that you’re going to be working with someone who’s able to put out quality material that you are looking for. Should this backfire, you’re going to have to pay twice, and all the time that this is going on, those top candidates are being snapped up by your competitors. Another major issue when it comes to internal teams is that you need to be able to build an effective team from separate individuals, and this takes time and energy that you may not have available.
To be clear, there are many internal advertising teams that do a great job for their employers on a regular basis. However, they require infrastructure and funding in order to be effective, which is something that a lot of smaller businesses don’t have. Outside recruitment advertising firms in the Bay Area circumvent a lot of these issues by bringing on skilled professionals with experience and background, with ready-made strategies and plans to get your recruitment copy and materials off the ground.