You will likely agree that the presence of social media in society makes it an ideal way to reach an audience and to target select individuals. This is very applicable when it comes to looking for employees, and many people find their jobs through different social media channels. Whether you are an employer looking for your next star employee, or you are one of the recruitment advertising firms in the Bay Area looking to target the ideal audience, here are some tips for using social media in your search.
If you want to find a new employee, the best way to find the right person is to show them what you have to offer. Whether it is the benefits they receive, the great working environment, or the team they get to be a part of, show off the job you are seeking to fill and use this get the best people to fill it.
Make it Easy
When you post your hiring request, include a direct link or contact information for the viewer to make it easy for them to follow through on the employee request. If you want to find the best person for the job, they may be sought after and able to select from many jobs, meaning that if someone else in another company makes the process easier, you will lose out. In addition to adding in links, don’t forget to include a call-to-action and make it clear to the viewer how you want them to respond or what you want them to do.
While you can simply post your job advertisement online on your respective account, it will not reach as many people as if you post it as an ad and target the audience that you desire. Using social media ads allows you to select who sees your content, narrowing it down to gender, age, occupation, income, and much more. It also allows you to define where they live or how close they are, meaning you can make sure that your advertisement stays local, where it makes most sense to hire someone.
Call on Your Community
In addition to doing ads, you can reach more of the right people by getting your posting shared around within your community. Ask your committed online followers or people who currently work for you, to share the post, or ask them to comment on it with a testimonial as to why it is a great place to work. Any of this extra support and engagement will go a long way in bringing the right people to your workplace.
Now that you know how to use social media in your favor, it’s time to start drafting your post and put it out to the world.