Is a lack of accuracy in employment advertising a possible problem for your Bay area business? Are you having trouble hiring the right candidate, but you’re not sure why?
Are you just not able to engage well with people you think would be a great fit?
It could be that you’re missing a key piece of your digital marketing strategy – social media. Having a solid social media strategy that focuses on genuine engagement is actually a great way to find solid candidates.
While you may already be aware of this, sometimes there’s a big gap between what you’re looking for versus what you tend to actually find in the labor market.
Here are some ways that you can use social media to help you fill this gap and find out-of-this-world candidates.
Personal Engagement
Besides finding out about an employee’s skills, recruiters should also be looking into how well they will fit into the company culture on a personal level. When you’re engaging through social media, you can see their personality shine through, even if their social site is primarily a professional one. This type of emotional connection can also help you to gauge a person’s emotional intelligence.
Build Your Company Name
Social media is a great way to establish your organizational goals and vision, as well as your ethics. Especially if you are looking to hire younger people, having a strong social media presence is really key to catching the eye of up-and-coming talent.
You can think of your social strategy in the same way whether you are marketing to customers or potential recruits – it’s an optimal opportunity to have real conversations about things that matter. And when people feel emotionally connected, they’re much more likely to want to join the team.
Video is King
Video is huge right now, and this isn’t going to end. When you use a Facebook live or even an Instagram story, you can offer potential recruits a glimpse into your brand personality and offer real-time engagement. Making videos is a way to get personal with your audience. It’s not only an excellent thing to learn how to do, it’s also an ideal way to show what your culture and philosophy is about.
While it’s a great idea to incorporate social media strategy into recruitment campaigns, this can be quite time-consuming. If you’re looking to boost your success with help wanted advertising in the Bay Area, consider hiring a third party company to handle all of your ad copy and marketing needs.
